Our Brand Heritage

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18

69

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THE

First

CUPPA

Arthur Brooke opened his first shop in Manchester, putting customers first with an array of high quality, tasty teas.

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19

30

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THE

Pre-Digestive

ERA

PG tips was born, first being called ‘Pre-Gest-Tea’, which was then abbreviated. Mr Brooke then added ‘tips’ to highlight that we only use the top two leaves and bud of each plant.

OUR

Television

DEBUT

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19

50

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In 1956, we broadcast our first TV ad. It was in glorious black-and-white, obviously!

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19

60

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IN

The

BAG

In a move that stunned the nation, PG tips introduced our first tea bag. Fortunately, they were a hit and, before long, bags outsold loose-leaf tea

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19

80

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THE

Mug

REVOLUTION

By the 1980’s, 50% of tea lovers were making tea in a mug, rather than using a pot.

We always try to respond to what our fans love, which is why we came up with the stringed tea bag just for mugs!

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19

90

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EIGHTH

Wonder of the

WORLD

PG tips launches the revolutionary pyramid® bag. The unique shape acts like a miniature teapot, giving the leaves more room to move.

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19

30

-

THE

Pre-Digestive

ERA

PG tips was born, first being called ‘Pre-Gest-Tea’, which was then abbreviated. Mr Brooke then added ‘tips’ to highlight that we only use the top two leaves and bud of each plant.