HISTORY OF PG TIPS
1869 The first cuppa
Arthur Brooke opened his first shop in Manchester – its success lay in his sale of reliably tasty tea blends.
1930s The pre-digestive era
Arthur Brooke launched in the UK under the name ‘Pre-Gest-Tea’, which grocers abbreviated to PG. Mr Brooke then added ‘tips’ to highlight the fact that PG tips only uses the top two leaves and bud of each plant.
1950s Our television debut
In 1956, we broadcast our first TV ad. It was in glorious black-and-white, obviously!
1960s It’s in the bag
In a move that stunned the nation, PG tips introduced our first tea bag. Fortunately, they were a hit and, before long, bags outsold loose-leaf tea.
1980s The mug revolutionBy the 1980s, 50% of tea lovers were making tea in a mug, rather than using a pot. We always try to respond to what our fans love, which is why we came up with a stringed tea bag just for mugs!
1990s The eighth wonder of the world
The makers of PG tips tea launched the revolutionary pyramid® bag. With more room inside, it acts like a miniature teapot, giving the leaves more room to move.
2000s Raise your mug to 75 years…
In 2004, PG tips Decaf hit the shelves, our first decaf* variety.
2005 was PG tips’ 75th birthday! Such a special occasion called for an extra-special brew. And, boy, did we serve one up: a hand-crafted diamond tea bag worth £7,000. Talk about rich tea!
Monkey arrived on the scene in 2006 as the woollen face of PG tips. Far more than a mere brand mascot, Monkey is a thespian and a celebrity. He is passionate about tea and, rather like PG tips itself, Monkey has become a national treasure (even if he does say so himself).
*Less than 0.2% caffeine.